Hirudoid® Varicose is a medication from Daiichi-Sankyo, a Japanese company with a rich 70-year history and global distribution. Recognizing the need for a branding refresh and the opportunity to target a new market segment, we developed a larger 90g packaging tailored specifically for varicose veins. This redesigned packaging features a predominantly blue hue, with varicose vein indication highlighted in purple, evoking the contours of legs and ensuring continuity with the product family’s visual identity.