Hirudoid® is a globally sold medication by Daiichi-Sankyo, a Japanese pharmaceutical company, with over 70 years of history. Despite being a category leader in Brazil, its branding is outdated. To rejuvenate the brand, we proposed new packaging emphasizing its primary benefit: reducing bruise discoloration. The packaging features a gradient from purple to blue, with curves resembling the human body, visually conveying effectiveness and gentleness.