The Heel Prick Test is undoubtedly one of the most important examinations in a child’s life. It prevents diseases and also identifies potential illnesses, aiding in treatments. Many mothers fail to have it done, even though it’s free. To encourage the completion of this test, which is crucial for children’s development, we’ve created the campaign: ‘Path.’ The aim is to show parents that no matter which path their baby will take in life, it’s essential to have the Heel Prick Test done for them to achieve their goals.

APAMH of São Paulo – Association of Parents and Friends of the Mentally Handicapped, one of the largest organisations that care for people with disabilities, strives to empower in Brazil.