ThiagoMaiolle

art director /// ux designer

APAMH of São Paulo /// skyline

When does something wrong become normal?

Why are so many things trivialised and become part of the background?

With the campaign that was one of the winners at the 16th Marketing Best Sustainability 2016, APAMH of São Paulo highlights this issue in the lives of intellectually disabled individuals.

APAMH of São Paulo – Association of Parents and Friends of the Mentally Handicapped, one of the largest organisations that care for people with disabilities, strives to empower in Brazil.