art director /// ux designer
Othomania /// rebranding
We changed everything, but only on the outside.
Othomania Special Beers, a microbrewery located in the city of Pompeia, 450 km from the capital São Paulo, was very good at what it did: beer. However, its brand did not convey the excellence of its product.
Together with partners @maxtango // designer and @thiagopompeia.foto // photographer, we carried out the rebranding, and to promote the new brand, we started with an awareness campaign to show consumers that their beer remained the same, only the appearance had changed.
Othomania /// Launch
Special beers aren’t for everyone, but those who love beer, truly love it. This idea launched our second campaign phase, Who Likes Beer, Likes It, to introduce unique brews to São Paulo’s countryside, where lighter beers are the norm.
Othomania /// Launch
Special beers aren’t for everyone, but those who love beer, truly love it. This idea launched our second campaign phase, Who Likes Beer, Likes It, to introduce unique brews to São Paulo’s countryside, where lighter beers are the norm.
As part of the rebranding process, we also took over the social media channels and created celebratory, informative, and promotional posts.
Othomania /// Posters
Othomania /// Design
