art director /// ux designer
Livina /// Constipation
NUMBER TWO
In Brazil, 20 to 30% of the population suffers from constipation, and those affected by this problem often go to the bathroom multiple times to try to have a bowel movement without success. With this in mind, and considering that in Brazil we number our physiological needs as number 1 and number 2, we created the ‘Number 2’ campaign.
Constipation occurs when a person has difficulty passing stools: with this insight, we created the second campaign for Livina – Unblock Your Intestine.
The insight: 85% of cases of constipation are caused by low intake of water and fiber.
The solution: With just two Livina gummies a day, you get 69% of your daily fiber intake to help your intestines function normally.
